top of page

CAITLIN GOETZEL

STORYTELLING THROUGH FUNCTIONIAL & WHIMSICAL PRODUCTS

I’m a multidisciplinary product designer and developer with a passion for creating products that bring stories and worlds to life. With experience spanning apparel, toys, soft goods, hardlines, and home, I love exploring how material, form, color, graphics, and thoughtful details can work together to tell a story. At the heart of my work is a curiosity for how people connect with product—and finding creative ways to turn an idea into something meaningful, memorable, and made to be part of their everyday lives.

PRODUCT DESIGN    APPAREL    TOYS    CREATIVE LEADERSHIP

5205107760944-2.webp

APPAREL

Screenshot 2026-08-12 at 14.13.12.png

CREATIVE LEADERSHIP

ChatGPT Image Aug 13, 2026 at 10_12_56 AM.png

PRODUCT DESIGN

FRY GIRL_fINAL_edited_edited.jpg

ILLUSTRATIONS

bottom of page