SQUISHMALLOW

As Manager of Product Design for Squishmallows, I led and supported a team of designers developing products within the brand’s softlines toy category. I guided projects from initial concept through development and production, providing creative direction, reviewing samples, managing timelines, and partnering cross-functionally to bring products successfully to market. I also helped drive new product development and innovation, balancing creativity, brand storytelling, and commercial needs to create products that connected with the Squishmallows consumer.